|
Marketing strategy will take into
account existing needs. The strategy is to raise awareness of the
presence of the SARDEG and the benefits, which can be derived from
it. The marketing strategy will be deployed in two folds, short term
and long term.
This will include media, seminars and
workshops, and promotional materials like t-shirts, badges, pens,
stickers, key holders, calendars, posters, search engines etc.
Workshops will be conducted as part of awareness generation and
partnership building. Thematic e-Development workshop will establish
how best to deliver different services. The workshops will also
serve to build user awareness and stakeholder commitment. A SARDEG
mailing list will be created and will be a part of the strategy is
to attract more members. |
