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MARKET GROWTH TRENDS



The market, that includes both information generators and users, is expected to grow very fast and therefore SARDEG shall have to take its turn in catering for potential growth and development of the market. The growth arises from the change in the attitude of users, recognizing the importance and ease of timely access and sharing of accurate information. The market growth is attributable to various tax incentives introduced for ICT sectors by governments.

Customers and users of SARDEG will come from all sectors of the society, in particular grassroots communities, government officials, civil society, private sectors, development partners, the general public and international partners. There are 300 million users worldwide today with nearly 150,000 users added everyday. Internet penetration in Asia is presently driven by business, unlike in USA, where individuals drive it. The total Internet home connections in India are close to 1.6 million, though it is estimated that the total number of users is nearly 4.8 million (Aug 2000 – NASSCOM India).

A study of the Internet users in Bangladesh showed professional distribution as follows: students, 50%; computer professionals, 12%; engineers, 10%; physicians, 8%; Director s, 6%; teachers, 5%; businessmen, 4%; lawyers, 3%; and government officers, 2%. They were accessing the Internet from six months to one and one-half years and using online Internet for minimum of four months. Most (85%) pay online bills by themselves and the rest (15%) use the Internet on behalf of their companies. They pay Internet bills ranging from US $7.50-175 per month, but bills for most users usually do not exceed US $16 because they don't use areas other than e-mail for fear of extra bills. Web browsers or newsgroup readers usually need to pay more than US $60 per month. Daily online time varies from user to user and ranges between 5 and 40 minutes (but mostly below 10 minutes) which gives a monthly cumulative range of 2.5-20 hours per user (mostly below 5 hours). Some 83% of the online time is used for e-mails, 12% for Web browsing, and only 5% for newsgroup reading. As the cost factor eases over the time in the region the user base for the development gateway is bound to increase many folds.

The ICT infrastructure is continuing to grow in the region. The new management mechanisms are on the verge of boosting the national network, expecting to have completed linking all of the local administrative units and creating an Internet point of presence for every such unit. This ushers in many more customers at hand for the SARDEG.

 

 

 

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